Your Attention, Please | AT&T

As part of AT&T’s “It Can Wait” campaign, “Your Attention, Please” places viewers at the center of a dramatic theatrical production about the causes, effects, and victims of distracted driving. Visually inspired by the powerful vernacular of black box theater, the originally scripted experience plays out on a real-time interactive virtual stage – unfolding into an 8-minute experience of otherworldly space in which time is stretched, and gravity is suspended.